HubSpot is the default CRM for sales-heavy teams. Kiwi is a complete business OS for small teams who also need marketing, billing and creative tools — without enterprise pricing.
All-in-one for 1-15 seats: CRM + invoicing + campaigns + creative + AI agents. Flat pricing.
Deep, feature-rich CRM + marketing suite. Free tier is capable; paid tiers escalate fast.
Kiwi wins for small teams who want everything in one place. HubSpot wins for larger sales orgs that need enterprise-grade marketing automation.
| Criterion | Kiwi | HubSpot |
|---|---|---|
| Deal pipelines + stages | ||
| Native invoicing + Stripe payments HubSpot Commerce is separate and US-first. | ||
| Email marketing + sequences | ||
| Landing pages + forms | ||
| Creative tools (vector, motion, audio) | ||
| AI agents taking concrete actions HubSpot Breeze focuses on content drafts, less on actions. | ||
| Contact limit on free tier HubSpot limits features aggressively on free. | ||
| EU / Swiss data residency by default HubSpot EU data centers are opt-in and tier-locked. | ||
| All-in-one price < 40 USD Full HubSpot stack starts at ~800 USD/month. | ||
| Learning curve < 1 hour | ||
| Geographic lead discovery |
35 USD / month (flat)
HubSpot's entry price is attractive but features needed by a growing team trigger mandatory Pro tiers.
50 USD → 3,600 USD / month across Sales / Marketing / Service Hubs
Flat, predictable price
No per-user seat. No marketing contact tiering. What you see is what you pay.
Production + delivery included
You can not only sell a deal but create the landing page, the logo, the contract and the invoice from the same tool.
Actionable AI agents
HubSpot's AI mostly drafts text. Kiwi agents actually send emails, move deals and book meetings.
Deepest sales analytics
If you live in sales forecasting, territory planning and multi-touch attribution, HubSpot is unmatched.
Enormous integration catalog
1,400+ native integrations with every SaaS on earth.
Enterprise-grade permissions
Team hierarchies, deal-level permissions and custom reports at scale.
Yes — export contacts from HubSpot as CSV, drag-drop the file onto Kiwi Sheets or import via the prospects screen.
Yes — the Campaigns module supports scheduling, drip sequences and personalization at the Premium tier.
The Kiwi free tier gives 30 AI credits and 100 MB storage each month. Core features are available — paid tier unlocks higher limits.
30 free credits, no commitment.