Advertising budgets are usually set by what is available rather than by what is needed. Working backwards from customers gives a figure you can defend.
Ad budget calculator
The budget needed to win a number of customers, from your conversion rate and click cost.
Budget needed
CHF 1,875.00
Cost per customer
CHF 75.00
Clicks required
1,250
Daily budget
CHF 62.50
Sofort in Ihrem Browser berechnet · keine Daten übertragen
So funktioniert es
- 1Set how many customers the campaign must bring.
- 2Use your measured click-to-customer rate, not the platform’s.
- 3Enter the cost per click you actually pay.
Für wen es gedacht ist
- •Planning a campaign
- •Checking whether a channel is affordable
- •Defending a budget request
Profi-Tipps
- Compare the cost per customer with your lifetime value before spending anything.
- A click-to-customer rate borrowed from a case study is a guess with a decimal point.
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