Churn is the quietest number in a business: nothing happens on the day a customer leaves. Turned into a lifetime and a yearly cost, it becomes something you can act on.
Churn rate calculator
Your churn and retention rates, the revenue they cost, and the average customer lifetime they imply.
Churn rate
2.5%
Retention rate
97.5%
Average lifetime
40
Yearly revenue lost
CHF 2,400.00
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So funktioniert es
- 1Count customers at the start of the period.
- 2Count those who left during it, not those who paused.
- 3Add the monthly revenue each one brought.
Für wen es gedacht ist
- •Watching retention month over month
- •Estimating customer lifetime
- •Justifying a customer success effort
Profi-Tipps
- Two signals read together beat one: silence AND a late payment. A late payment alone is often an accounts department.
- Writing to a loyal customer as though they were leaving is how you suggest it to them.
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