A conversion rate on its own says little. Next to revenue per visitor it tells you whether to work on the traffic or on the page.
Conversion rate calculator
Conversion rate, revenue per visitor, and what the rest of the traffic was worth.
Conversion rate
2.5%
Revenue per visitor
CHF 2.00
Revenue
CHF 4,000.00
Visitors who did not convert
1,950
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So funktioniert es
- 1Count visitors who could actually convert, not all traffic.
- 2Count completed conversions, not started ones.
- 3Add the average order value to price the gap.
Für wen es gedacht ist
- •Judging a landing page
- •Comparing two traffic sources
- •Setting a target before a redesign
Profi-Tipps
- A rate computed on a week of traffic moves with the weather. Use a month.
- Revenue per visitor is the number to optimise. The rate alone can rise while revenue falls.
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