An email funnel loses people at three steps, and the final number is much smaller than the list size suggests. Seeing all three at once is what stops a campaign being judged on its open rate.
Email campaign ROI calculator
Follow a send through opens, clicks and orders to the revenue it produced.
Profit
CHF 700.00
Revenue
CHF 1,200.00
Orders
20
Clicks
400
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So funktioniert es
- 1Enter the number actually delivered, not the list size.
- 2Use your own rates from the last comparable send.
- 3Include design, copy and tool costs in the campaign cost.
Für wen es gedacht ist
- •Deciding whether a newsletter pays for itself
- •Comparing a send with an ad campaign
- •Setting a target before writing
Profi-Tipps
- Open rates became unreliable when mail clients started pre-fetching images. Judge on clicks.
- Unsubscribes are a cost that does not appear here. A send that earns today and burns the list loses.
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