Raising a price is a bet: a little more from each customer, minus the ones who leave. The bet is usually far better than it feels, and this is the arithmetic that says so.
Price increase calculator
What a price rise earns once you account for the customers it costs you.
Revenue gained or lost
CHF 225.00
Revenue after
CHF 5,225.00
Revenue before
CHF 5,000.00
New price
CHF 55.00
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So funktioniert es
- 1Enter what you charge today and the rise you are considering.
- 2Estimate honestly how many customers would leave.
- 3Read the net effect before deciding.
Für wen es gedacht ist
- •Preparing an annual price review
- •Testing how much churn a rise can absorb
- •Writing the note that announces it
Profi-Tipps
- Announce a rise with notice and a reason. A silent increase is what causes the churn you feared.
- Your most price-sensitive customers are rarely your best ones.
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