Return on investment answers one question: was this worth doing again? It only means something when every cost is in the denominator, which is where most ROI figures quietly go wrong.
ROI calculator, free
Return on investment from what you spent and what came back: the ratio, the net gain, and how long the spend took to pay for itself.
Return on investment
300%
Profit
CHF 15,000.00
Revenue multiple
4
Total costs
CHF 5,000.00
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So funktioniert es
- 1Enter what the initiative cost you directly.
- 2Enter the revenue you can actually attribute to it.
- 3Add the costs people forget: your own time, tools, fees.
Für wen es gedacht ist
- •Judging a campaign
- •Deciding whether to renew a tool
- •Comparing two channels
Profi-Tipps
- Attributed revenue is a claim, not a measurement. Say how you attributed it.
- A positive ROI over a period too short to see the churn is not a result.
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