Advertising budgets are usually set by what is available rather than by what is needed. Working backwards from customers gives a figure you can defend.
Ad budget calculator
The budget needed to win a number of customers, from your conversion rate and click cost.
Budget needed
CHF 1,875.00
Cost per customer
CHF 75.00
Clicks required
1,250
Daily budget
CHF 62.50
Calculated instantly in your browser · no data sent
How it works
- 1Set how many customers the campaign must bring.
- 2Use your measured click-to-customer rate, not the platform’s.
- 3Enter the cost per click you actually pay.
Who it's for
- •Planning a campaign
- •Checking whether a channel is affordable
- •Defending a budget request
Pro tips
- Compare the cost per customer with your lifetime value before spending anything.
- A click-to-customer rate borrowed from a case study is a guess with a decimal point.
Related tools
Customer acquisition cost calculator
What one new customer really costs you: marketing spend, sales time and tools combined, divided by the customers actually signed.
Conversion rate calculator
Conversion rate, revenue per visitor, and what the rest of the traffic was worth.
ROI calculator, free
Return on investment from what you spent and what came back: the ratio, the net gain, and how long the spend took to pay for itself.
Need more than this tool?
Kiwi combines CRM, invoicing, campaigns, AI agents and creative tools in one dashboard. 30 free credits, no credit card required.