Acquisition cost is the number that decides whether growth is a business or a hobby. It must include the salespeople, not only the ads, or it flatters every channel.
Customer acquisition cost calculator
What one new customer really costs you: marketing spend, sales time and tools combined, divided by the customers actually signed.
Cost per customer
CHF 300.00
Total spend
CHF 12,000.00
Spend per month
CHF 1,000.00
Customers
40
Calculated instantly in your browser · no data sent
How it works
- 1Add every euro spent to be found: ads, content, events, tools.
- 2Add the cost of the people who close: salaries and commissions.
- 3Count only customers won in the same period.
Who it's for
- •Setting an acquisition budget
- •Comparing channels honestly
- •Preparing a funding conversation
Pro tips
- Compare it with lifetime value, never with the first invoice.
- Referrals have a cost too: the time spent earning them.
Related tools
LTV to CAC ratio calculator
Whether what a customer is worth over their lifetime justifies what they cost to win, and what the ratio says about spending more or less.
Customer lifetime value calculator
What a customer is worth over the whole relationship, at margin not revenue.
Ad budget calculator
The budget needed to win a number of customers, from your conversion rate and click cost.
Need more than this tool?
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