A conversion rate on its own says little. Next to revenue per visitor it tells you whether to work on the traffic or on the page.
Conversion rate calculator
Conversion rate, revenue per visitor, and what the rest of the traffic was worth.
Conversion rate
2.5%
Revenue per visitor
CHF 2.00
Revenue
CHF 4,000.00
Visitors who did not convert
1,950
Calculated instantly in your browser · no data sent
How it works
- 1Count visitors who could actually convert, not all traffic.
- 2Count completed conversions, not started ones.
- 3Add the average order value to price the gap.
Who it's for
- •Judging a landing page
- •Comparing two traffic sources
- •Setting a target before a redesign
Pro tips
- A rate computed on a week of traffic moves with the weather. Use a month.
- Revenue per visitor is the number to optimise. The rate alone can rise while revenue falls.
Related tools
A/B test sample size calculator
How many visitors each variant needs before a difference means anything, from your current rate and the improvement worth detecting.
ROI calculator, free
Return on investment from what you spent and what came back: the ratio, the net gain, and how long the spend took to pay for itself.
Ad budget calculator
The budget needed to win a number of customers, from your conversion rate and click cost.
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