An email funnel loses people at three steps, and the final number is much smaller than the list size suggests. Seeing all three at once is what stops a campaign being judged on its open rate.
Email campaign ROI calculator
Follow a send through opens, clicks and orders to the revenue it produced.
Profit
CHF 700.00
Revenue
CHF 1,200.00
Orders
20
Clicks
400
Calculated instantly in your browser · no data sent
How it works
- 1Enter the number actually delivered, not the list size.
- 2Use your own rates from the last comparable send.
- 3Include design, copy and tool costs in the campaign cost.
Who it's for
- •Deciding whether a newsletter pays for itself
- •Comparing a send with an ad campaign
- •Setting a target before writing
Pro tips
- Open rates became unreliable when mail clients started pre-fetching images. Judge on clicks.
- Unsubscribes are a cost that does not appear here. A send that earns today and burns the list loses.
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ROI calculator, free
Return on investment from what you spent and what came back: the ratio, the net gain, and how long the spend took to pay for itself.
Churn rate calculator
Your churn and retention rates, the revenue they cost, and the average customer lifetime they imply.
Need more than this tool?
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