Win rate is the number that turns activity into forecast. Put next to the value of what was lost, it also says whether the problem is the pitch or the targeting.
Win rate calculator
Your win rate over a period, the value of the deals you lost, and what one point of win rate would have been worth in revenue.
Win rate
30%
Revenue won
CHF 60,000.00
Revenue lost
CHF 140,000.00
Deals closed
40
Calculated instantly in your browser · no data sent
How it works
- 1Count only deals that reached a decision.
- 2Count the ones that went quiet as lost, not as open.
- 3Add the average value to price the losses.
Who it's for
- •Forecasting from a pipeline
- •Comparing two segments or two sellers
- •Deciding whether to change the offer
Pro tips
- Below ten closed deals this is an anecdote. Say how many you would need.
- Losses teach more than wins, but only if the reason is recorded at the time.
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Commission on a deal or on a period, with the accelerated rate that applies once quota is passed, and the split between the two.
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