Acquisition cost is the number that decides whether growth is a business or a hobby. It must include the salespeople, not only the ads, or it flatters every channel.
Customer acquisition cost calculator
What one new customer really costs you: marketing spend, sales time and tools combined, divided by the customers actually signed.
Cost per customer
CHF 300.00
Total spend
CHF 12,000.00
Spend per month
CHF 1,000.00
Customers
40
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使い方
- 1Add every euro spent to be found: ads, content, events, tools.
- 2Add the cost of the people who close: salaries and commissions.
- 3Count only customers won in the same period.
こんな方におすすめ
- •Setting an acquisition budget
- •Comparing channels honestly
- •Preparing a funding conversation
プロのヒント
- Compare it with lifetime value, never with the first invoice.
- Referrals have a cost too: the time spent earning them.
関連ツール
LTV to CAC ratio calculator
Whether what a customer is worth over their lifetime justifies what they cost to win, and what the ratio says about spending more or less.
Customer lifetime value calculator
What a customer is worth over the whole relationship, at margin not revenue.
Ad budget calculator
The budget needed to win a number of customers, from your conversion rate and click cost.
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