Raising a price is a bet: a little more from each customer, minus the ones who leave. The bet is usually far better than it feels, and this is the arithmetic that says so.
Price increase calculator
What a price rise earns once you account for the customers it costs you.
Revenue gained or lost
CHF 225.00
Revenue after
CHF 5,225.00
Revenue before
CHF 5,000.00
New price
CHF 55.00
ブラウザ上で即時に計算・データは送信されません
使い方
- 1Enter what you charge today and the rise you are considering.
- 2Estimate honestly how many customers would leave.
- 3Read the net effect before deciding.
こんな方におすすめ
- •Preparing an annual price review
- •Testing how much churn a rise can absorb
- •Writing the note that announces it
プロのヒント
- Announce a rise with notice and a reason. A silent increase is what causes the churn you feared.
- Your most price-sensitive customers are rarely your best ones.
関連ツール
Markup vs margin calculator
Convert between cost, price, margin and markup. The two percentages are not the same number.
Discount break-even calculator
See how much extra volume a discount needs before it stops costing you money.
Churn rate calculator
Your churn and retention rates, the revenue they cost, and the average customer lifetime they imply.
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