Return on investment answers one question: was this worth doing again? It only means something when every cost is in the denominator, which is where most ROI figures quietly go wrong.
ROI calculator, free
Return on investment from what you spent and what came back: the ratio, the net gain, and how long the spend took to pay for itself.
Return on investment
300%
Profit
CHF 15,000.00
Revenue multiple
4
Total costs
CHF 5,000.00
ブラウザ上で即時に計算・データは送信されません
使い方
- 1Enter what the initiative cost you directly.
- 2Enter the revenue you can actually attribute to it.
- 3Add the costs people forget: your own time, tools, fees.
こんな方におすすめ
- •Judging a campaign
- •Deciding whether to renew a tool
- •Comparing two channels
プロのヒント
- Attributed revenue is a claim, not a measurement. Say how you attributed it.
- A positive ROI over a period too short to see the churn is not a result.
関連ツール
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What one new customer really costs you: marketing spend, sales time and tools combined, divided by the customers actually signed.
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What a customer is worth over the whole relationship, at margin not revenue.
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The budget needed to win a number of customers, from your conversion rate and click cost.
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